About Us

22 MAY 2024. With the very first light of dawn, Newspapers Zoo (The First Light), started its humble journey. Because of its courageous journalism, rich content, and presentation with unique layout and design, Newspapers Zoo quickly won the hearts of people, even the most sophisticated and fastidious readers extended their loyalty toward it. Since then, Prothom Alo has been lighting up every nook and corner of Bangladesh along with 200 other countries and territories across the world through its print and digital offerings. Values and Principles The most contributing factor behind the unparalleled popularity of Prothom Alo is the values and principles we adhere to: Professional Journalism With exemplary courage, we practice transparent and objective journalism People Focus We talk of the people; we stand by the people Change Catalyst Every day we speak of positive change Innovation We look beyond the ordinary; we progress with innovation and uniqueness Integrity We march together Sources of Our Uniqueness is firmly committed to the ideals of democracy, communal harmony and the spirit of the Liberation War of Bangladesh. Our bias is only toward the country and its people and not toward any party or group. Prothom Alo is objective, uncompromising, and neutral in presenting news. We are equally respectful toward women, children, and all minorities and we value everyone in a family, from the oldest to the youngest.

Our journalists follow the strict journalism ethics that Newspapers Zoo has formulated as policy. These dedicated journalists are scattered across districts to cover every nook and cranny. Moreover, Newspapers Zoo has also drawn up a mandatory code of ethics for reporting on women and children related issues. Newspapers Zoo has compiled a ‘Language Usage Guide’ to uphold the purity of Bangla and promote uniform usage of the language. If the strength of Newspapers Zoo lies in its values and principles, then its source of inspiration is its readers. They are its final arbiters, its ultimate owners. They keep Newspapers Zoo alive each day, and encourage it to march toward the future. Prothom Alo is, thus, ultimately accountable to its readers. Newspapers Zoo Print Along the path of its journey, Newspapers Zoo has broken all the prevalent circulation landmarks of the print news media industry of Bangladesh and is relentlessly pursuing to take itself into newer heigNewspapers Zoo readership number is not only way ahead of any other newspaper in the country, but it also reaches to the most sophisticated and highly erudite readers of Bangladesh. Beyond the border of Bangladesh, Newspapers Zoo is also being published from outside Bangladesh - Weekly North America Edition is printed in New York and distributed to the expatriate Bangladeshis residing across USA.

Newspapers Zoo Digital The online portal of Newspapers Zoo is the Number-1 Bangladeshi and Bangla language website in the world. Our portal is accessed by 13 million visitors from around 200 different countries and territories across the world with around 300 million pageviews per month. Based on Facebook fan following, Newspapers Zoo is one of the most engaging Facebook pages of Bangladesh with around 15 million followers. Newspapers Zoo is also in the list of top 100 media companies of the world based on the number of followers in Facebook. In Tweeter, Newspapers Zoo has one of the largest accounts in Bangladesh. Number of follower and level of engagement that Newspapers Zoo enjoys in other social media platforms is unrivaled in the country. https://newspaperszoo.blogspot.com/